Objective
To convince participants to focus on benefits of the product or services that they are selling and not on features.

Content
Usually, most of us focus on discussion of features while selling whereas we must focus on converting the "features" into "benefits for the customer." Customer is not buying the features but rather he is buying benefits. This session will be devoted to practicing how to convert features into benefits. Discussion on the subject will assist the participants to improve their selling skills to customers.

Format
The training program will be highly interactive, that is, participants will be involved in discussion. The Trainer will use examples from his own experience as a business executive and entrepreneur to illustrate and strengthen understanding of the subject.