Customer Book, poster, Coffee Mugs, Pen, Pencil Stand, Contest

Home

About Avinash Narula

Contact

onsite training

online training

motivational seminars

motivational speaker

press

coffee mugs

posters

corporate gifts

case studies

management blog

resource-books

management articles

books by narula

resource-prdts & services

customermath concept

Customer Math Concept


	Institutionalize customer retention in your organization
	Learn Customer Mathmatics for success in business and professional career
	What started as a Rs. 9,000 mistake in 1997 has turned into an enlightening concept. Customer Math takes a look at the real world where the concept of customer satisfaction is known but not adhered to. We do not ram our car into a wall or jump off a tall building in spite of nobody telling us not to do so. Why? Because we BELIEVE we will get hurt, both financially and physically, if we indulged in either of the above acts. On the other hand, in spite of being told numerous times about the importance of customer, we still ill-treat him. Why? Because we do not believe that keeping the customer happy will result in financial benefits for us or our company. We are NOT BELIEVERS. This is where Customer Math comes in. It brings you mathematical proof that will convince you that the customer is the undisputed "king" and that customer satisfaction and retention is the most profitable strategy you can adopt. In the lexicon of Customer Math, 1 is not equal to 1. Some of the Customer Math formulae 1=5, 1=3, 1=12, 1=10,000, 10%=47%, 1=23, 5%=50% and 91%=18% will prove to you that you can increase sales, market share and profits even after eliminating your sales and marketing team and doing away with your advertising agency. So if you want to succeed in business or chart an exciting professional career, Customer Math will show you the way. Based on the concept of Customer Math, the following items are available: (a) Book (b) Posters (c) Coffee Mugs / Pen stands Information about the above is available in this website.

	Customer Math Accessories and Reminder Tools You can enhance organization learning by using the following in a campaign mode: POSTERS Customer Math Posters : A set of 12 coloured posters with innovative mathematical Customer Math formulae are available to display in your facility. The posters can be displayed at your branch offices as well as at other locations. You can display all of the 12 different posters at various locations at your facilities, or Every month you can display different posters. In this way, you can display a different poster every month at your facility so that each employee is continuously reminded of the importance of customer retention over a period of one year. Click here for more details Pursue Customer Happiness posters : A set of 4 coloured posters with the above theme are also available. They can be used in the same manner as the Customer Math posters. Click here for more details Customer Finance Poster : A set of 5 coloured posters with the above theme are also available. They can be used in the same manner as the Customer Math posters. Click here for more details CUSTOMER MATH COFFEE / TEA MUGS Attractive coffee/tea mugs with Customer Math formula imprinted on them in 11 different designs are available. These can be given to employees so that they are constantly reminded of the importance of customer. If the company provides tea/coffee to employees, the same could be provided in tea cups with Customer Math formulas. Click here for more details PEN/PENCIL STANDS Attractive pen/pencil stands with Customer Math formulae imprinted on them in 11 different designs are available. These can be given to your employees so that they are constantly reminded of the importance of customer. Click here for more details PENS Attractive pens imprinted with all the Customer Math formulae are available and can be given to employees to use. OFFICE STATIONARY Office stationary such as files, note pads etc can be developed with Customer Math formulae. BADGES Available in 11 different designs with different Customer Math formula. One day of every month, employees can be asked to wear badges with one formula. PIN-UP POSTERS Small pin-up posters (Customer Math & Pursue Customer Happiness) can also be made available. The same can be given to every employee along with the salary slip every month for 12 months. They can pin them up in their work area. 2 . Training Onsite face-to-face short training/seminars (1/2 - 1 day) on the subject are also available. These training programs / seminars are highly interactive. These seminars and training programs use the experiences of the trainer as well as the participants to internalise the concept in the minds of the participants. Click here for more details Online training programs are also available for individual and organizational learning. Click here for more details Customer Math Contest Various elements of the contest are as follows: Announcement of the contest. The Contest can be based on appropriate theme. We can suggest various alternative themes. Team members will be urged to participate in the contest. In order to participate in the contest, the team members will have to write a 1-2 page write-up in their own words on "What the formula on the pin-up poster means to him/her and the organization?" Participants will be encouraged to use examples from their work experience at the company and at other companies as well as their personal experiences as a customer. They will also be encouraged to state what specific action, if any, they can take to make sure that the meaning and intent of the formula is translated into benefits for themselves as well as the company. In order to do this effectively, they will have to read the book which will assist in reinforcing the concept as well as in internalizing the concept. The best 5-10 write-ups every month will get a prize. At the end of the year, three of these winners will get a grand prize. The above will hopefully motivate the team members to talk about the formula and its meaning which would assist in internalizing the concept. The write-up of the winners will be circulated by email to all the team members. We believe that reading what their peers have to say about the importance of the customer will have a tremendous impact on the thinking of the people. Badges with Customer Math formulas will be given to all the team members which they will be asked to wear everyday for a month. Every month, they will get a new pin-up poster and a badge. Each month, the relevant BIG poster (which has the same formula as the pin-up poster will be put on the notice board and various other locations in the facility including offices of managers. Depending on the budget, various other Customer Math Accessories (details available on this site) can be used to reinforce the concept and the ideas.