Objective
Participants should become TRUE BELIEVERS in the concept of "Customer is King".

Basis & Content
Customer Math came into existence by chance; a chance which Mr Avinash Narula took advantage of. In 1997, shortly after starting his advertising business, Mr Narula made the mistake of trying to save Rs 9000 instead of satisfying and retaining his customer. Being well acquainted with accounting and finance, he soon realized the downside of losing that customer. This began his relentless pursuit in understanding the cost of losing a customer and ended up developing the concept of Customer Math – a skillful mixture of simple mathematics related to losing and retaining a customer.

None of us have been told never to jump off a tall building or to drive our car into a wall. That’s because we BELIEVE that such actions would harm us in every sense of the word. But if we talk about our customers, we have been repeatedly reminded that we should not ill-treat them and that we should do everything we possibly can so that the customer walks away happy and content with your services and products. Yet, we still ill-treat them. Why? Because we DO NOT BELIEVE that consistently taking care of our customers and retaining them will result in success in our business ventures and careers. If we believed in the concept of "Customer is King", we would not be ill- treating them. If Mr Narula was a BELIEVER, he would have still have been servicing that customer which walked away back in 1997. And if he believed that customer satisfaction and retention was profitable, he would have gone to the end of the world to satisfy his customer.

This life changing experience led him to create, what we know today as, Customer Math. This customer concept brings to you an interesting perspective which will convince you that the customer is the undisputed "King" and that customer satisfaction and retention is the most profitable strategy you can adopt. In this world, 1 is never equal to 1. Various Customer Math formulae like 1=5, 1=3, 1=12, 1=10000, 10%=47%, 1=23, 5%=50%, and 91%=18% will prove to you that you can increase sales, market share and profit even after eliminating your sales and marketing team and doing away with your advertising agency. Find out how achieving higher levels of customer satisfaction can do wonders for your business, career, and soul. 

Find out what Customer Math can do for you; because once you have understood the mathematics related to the customer, you will never dare to make the customer unhappy. For more information about the concept of Customer Math, visit www.customermath.com.

Format
The contents will have an appropriate mix of theory and practice with more emphasis on the later. The training program will be highly interactive, that is, participants will be involved in discussion. The Trainer will use examples from his own experience as a business executive and entrepreneur to illustrate and strengthen understanding of the subject.