Objective
To turn the participants into TRUE BELIEVERS in the concept of "Customer is King."

Basis & Content
What started as a Rs. 9000 mistake by Avinash Narula in 1997 has turned into an enlightening concept of Customer Math. Shortly after he started his advertising business, he tried to save Rs. 9000 instead of trying to satisfy and retain the customer. Being well versed in accounting and finance, he realized that he had made the biggest mistake of his life. He realized that losing a customer is very costly. He became seriously interested in understanding the cost of losing a customer and ended up developing the concept of Customer Math - simple mathematics related to losing and retaining a customer.

You don't jump off a tall building in spite of the fact that no one has told you not to do so. Why? Because you BELIEVE that jumping of the tall building will harm you physically and financially. On the other hand, we ill-treat our customers in spite of the fact that we have been repeatedly told not to do so. There are thousands of books and articles written on the subject. Countless training programs and seminars are conducted everyday. Why is it still that we ill-treat our customers? The answer is simple. We DO NOT BELIEVE that taking care of the customer and retaining them will result in success in our business ventures and careers. If we believed in the concept of "Customer is King," we would not ill-treat the customer. If Avinash Narula was a BELIEVER, he would not have ill-treated his customer in 1997. If Avinash Narula had believed that customer satisfaction and retention was profitable, he would have not ill-treated his customer.

This is where Customer Math comes in. It brings you mathematical proof that will convince you that the customer is the undisputed "King" and that customer satisfaction and retention is the most profitable strategy you can adopt. The mathematics related to customers cannot be equated to what is learnt in schools and colleges. In the lexicon of Customer Math, 1 is not equal to 1. Customer Math formulae like 1=5, 1=3, 1=12, 1=10000, 10%=47%, 1=23, 5%=50%, and 91%=18% will prove to you that you can increase sales, market share and profit even after eliminating your sales and marketing team and doing away with your advertising agency. Find out how achieving higher levels of customer satisfaction can do wonders for your business, career, and soul.

So if you want to succeed in business or chart an exciting professional career, Customer Math will show you the way. For more information about the concept of Customer Math, visit www.customermath.com.

Format
The contents will have an appropriate mix of theory and practice with more emphasis on the later. The training program will be highly interactive, that is, participants will be involved in discussion. The Trainer will use examples from his own experience as a business executive and entrepreneur to illustrate and strengthen understanding of the subject.