Objective
To convert the audience into TRUE BELIEVERS in the "Customer is King" concept.

Basis & Content
A Rs 9,000 mistake back in 1997 turned Mr Avinash Narula into a changed man. Trying to save money instead of satisfying and retaining an old customer turned out to be the biggest mistake of his life. Thinking of his loss, Mr Narula became very interested in understanding the cost of losing a customer and soon became obsessed with it. This obsession lead to the development of Customer Math – a simple blend of mathematics, customer satisfaction and customer retention. Take a moment and wonder to yourself; do you drive your car into a wall or jump off a tall building inspite of the fact that no one in our lives has actually told you not to do so?

We don’t? But why not? Because you BELIEVE that jumping of the tall building will harm you physically and financially. But on the other hand, inspite of knowing what harm ill-treating our customers do to us, we still go ahead and happily do so.

There are thousands of books and articles written on the subject, even endless training programs and seminars conducted but then why do we still do what we do? Ill-treat our customers? The answer is simple. We DO NOT BELIEVE that taking care of the customer and retaining them will result in success in our business ventures and careers. If we believed in the concept of "Customer is King," we would not ill-treat the customer. Had Avinash Narula been a BELIEVER, the 1997incident would have never taken place. Had he believed in the profitability resulting from customer satisfaction and retention, he would have not ill-treated his customer.

Customer Math carves out a place for itself right here. It brings out mathematical proof which will convince you that your customers are your “King” no matter which industry you belong to. It drives on the philosophy that customer satisfaction and retention is the most profitable strategy you can adopt. In the realm of Customer Maths, 1 is not equal to 1 and things do not seem as obvious as you may think. Formulas such as 1=5, 1=3, 1=12, 1=10000, 10%=47%, 1=23, 5%=50%, and 91%=18% will prove to you that you can increase sales, market share and profit even after eliminating your sales and marketing team and doing away with your advertising agency. So if you want to do wonders for your business, your career and your soul, let Customer Math show you the way. For more information about the concept of Customer Math, visit www.customermath.com.

Format
The contents will have an appropriate mix of theory and practice with more emphasis on the later. The training program will be highly interactive, that is, participants will be involved in discussion. The Trainer will use examples from his own experience as a business executive and entrepreneur to illustrate and strengthen understanding of the subject.