Developing Effective Marketing Strategy

Objective
Participants will develop the analytical ability to determine what steps they need to take to achieve consistent sales growth and enhance their competitive market position by establishing a competitive marketing strategy.

Basis & Content

The contents will have an appropriate mix of theory and practice with more emphasis on the later. The training program will be highly interactive, that is, participants will be involved in discussion. The Trainer will use examples from his own experience as a business executive and entrepreneur to illustrate and strengthen understanding of the subject.

• Difference between effectiveness and efficiency to highlight the importance of developing a strategy.
• What is the objective of marketing strategy?
• Elements of marketing strategy.
• 80/20 rules of developing a successful marketing strategy.
• Importance of competition.
• Finding a gap in the marketplace.
• Why some products and services fail and others succeed?

Format
- Another major source of time wastage We contaminate time when we are not able to stay focused in the moment, or when we are trying to do one thing, but are thinking about another. If our time is contaminated, we don't get the full benefit of either work (peak productivity) or play (total relaxation). This happens to most of us all too often. The participants will determine how much time they contaminate as well as how to reclaim over 30 hours a month, that is, through decontamination of time.