Objective
To convince participants to identify and understand what the core competence to their company is and how to use it to establish its competityive advantage.

Content
Why do we need to worry about core competence? Well, Avinash Narula thinks that you need to know what your core competence is for a number of reasons :

• To make decisions about diversification.
• Identify the target market for your business(s).
• Suggest to you as to which competencies you should further develop or build to maintain your competitive advantage in the future.
• Provides you the basis for understanding the strength of the competitors. For instance, if you just looked at the leaves of a tree or the end products of a company, you will neither be able to assess the strength of the tree or that of the competitor.
• Identify potential competitors.

Avinash Narula will explain the concept using Indian examples.

Format
The training program will be highly interactive, that is, participants will be involved in discussion. The Trainer will use examples from his own experience as a business executive and entrepreneur to illustrate and strengthen understanding of the subject.