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A colorful guide and reference book with chapters on printing, designing, layout, fonts, copy, headlines and CMYK colors. It is ideal for marketing and advertising executives, employees of advertising agencies and media companies, website developers, freelance graphic designers, management and advertising students as well as entrepreneurs. What more. It has chapters on how to develop brochures, posters, websites and other advertising material.

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India
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Paperback
US $32
Rs. 305/-
AOR
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CM413
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US $5
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AOR
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CM414

* Prices include Shipping & Handling charges
* AOR: Available on request
* Option for special edition books (bulk quantity) for companies with different customized book covers is available. Contact for price.


Chapter 1 Why This Book?
Chapter 2 Knowledge of Marketing Strategy
Chapter 3 Promotional Structure
Chapter 4 Important Concepts
Chapter 5 Creative Concept
Chapter 6 Copy-Headline
Chapter 7 Body Copy
Chapter 8 Colour
Chapter 9 Printing Process
Chapter 10 Paper
Chapter 11 Fonts & Text Formatting
Chapter 12 Visuals
Chapter 13 Design Concepts
Chapter 14 Layout
Chapter 15 Design Tips
Chapter 16 Press Advertisements
Chapter 17 Brochures
Chapter 18 Posters & Hoardings
Chapter 19 Advertising on Radio
Chapter 20 Developing your Website
Chapter 21 Corporate Identification Programme
Chapter 22 Campaign
Chapter 23 Cost
Chapter 24 Advertising Agencies
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Avinash Narula
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