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| Contents (Vol. 7 Issue 4) |
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Designing and printing of marketing collaterals |
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| Most marketing professionals have to get involved in the development of marketing collateral for their companies in their professional careers. Practically, every entrepreneur has to develop brochures, leaflets, catalogues and advertisements for their business. For new businesses, development of marketing collateral including a logo design is probably one of the first things that an entrepreneur has to deal with. Here we discuss the importance of the understanding colours from the perspective of designing and printing of advertising and promotional materials including brochures, catalogues, leaflets, logos and advertisements. |
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| Have you replaced your car with a helicopter? |
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| It is while adopting new discontinuous technology and new management concepts that we are making the mistake of thinking that we are replacing our car with a new car whereas in reality we are replacing it with a helicopter. Just like when you have to think in a different manner when you are traveling by a helicopter instead of a car, you have to think in a different manner when you adopt new management concepts or a new discontinuous technology. Find out why it is necessary to fly your helicopter instead of driving it. |
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Businesses have no business to be involved in CSR |
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| The discussion on corporate social responsibility (CSR) continues unabated. In fact, now people are talking about establishing a CSR Index. However, we believe that businesses have no business to be involved in CSR and that society does not need any charity from business organizations. All we need is that businesses do what they are supposed to do, that is, provide high quality goods and services cost effectively without infringing upon the rights of others. You are invited to read our logic based on which we are daring to swim against the tide. |
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| Front office |
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| Organizations have not truly understood the role of customer contact employees such as customer service representatives and front office employees of a hotel. These employees can and do play a major role in not only increasing customer satisfaction and retention but also in increasing the revenues and profitability of a business. Here we will discuss how by challenging our old assumptions and reviewing the position of front office and its staff in the organization structure of a hotel can do wonders for increasing its revenue and profitability. |
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Har OFFICE ki kahani |
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| My son finds it better to not leave office on time because if he does, his boss keeps calling him on some pretext or the other. An executive working with a large reputed company told me that last week he was so fed with work pressure on one side and his wife’s demand for quality time that he chucked his mobile phone in despair. Recently, one of my clients wanted a 800 page directory printed in 3 days time which is physically impossible. Another one of my clients called me a few days back and complained that he was not able to contact me at 11PM because I had turned off my mobile phone at night while I was sleeping. Here is your opportunity to find out what is wrong. |
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| Disillusionment with CRM Why? |
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| Some companies using CRM solutions have reported tremendous gains in revenues, customer satisfaction, and employee productivity as well as significant savings in customer acquisition costs. However, there is growing evidence of disillusionment with CRM and the pressure is building to evaluate the effectiveness of the concept. Find out what we are doing wrong so that corrective action can be taken to reap the tremendous benefits of CRM. |
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Bajaj vs Bajaj |
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In the last issue, we had discussed the new branding strategy of Rajiv Bajaj from the point of view of management theory. Well, management theory suggests that Rajiv Bajaj is on the right track. In this issue, we will discuss some of the implementation issues that Rajiv Bajaj will have to grapple with to make his new branding strategy a success. For instance, one of the major issue that Bajaj Auto will face will be as to how it will implement its strategy at the dealers end.
Find out why its one thing to make a plan on paper and another to implement it. Well, this is what separates the men from the boys in the business world. |
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| Choose an intresting TITLE for your presentation |
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| The title reflects the gist of what you want to say in your presentation. It is the fulcrum of your presentation. It is the catalyst that motivates your audience to listen to your presentation. The title is the hook or the bait that lures the audience to your presentation. Discover the importance of the title of your presentation to sell your ideas to others. |
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| Other Articles In Vol. 7 Issue 4 |
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Editorial |
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Its time for targeted gifting solutions |
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Customer Frustration Industry |
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Meet Monster Customer Iceberg- Jeremy Dorosin |
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Battered Voter Syndrome |
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Management Talk - Issues
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