The basic aim of this journal is to make management concepts easy to understand and implement for students and practitioners of management.

To make management concepts simple and easy to understand and implement for the students, teachers, trainers and practitioners of management.

First, management gurus keep making management concepts more and more complex giving the impressions that it is only for large companies and high flying MBAs. This is not true. Our objective will be to discuss the various concepts in a simple manner so that they can be understood and applied by one and all.

Second, most of tend to forget to apply some very simple management concepts in our day-to-day work life. For instance, we all know that “Customer is King” but most of us seem to forget this while taking decisions on a day-to-day basis. We are sure that each one of you has horror stories to tell about your experiences as a customer. We intend to keep reminding you of such concepts.

Third, management concepts are best understood when explained with real world examples. We intend to make extensive use of examples from our own experiences as well as from the experiences of others like you.

Fourth, we believe that success in the business world depends on an executive’s ability to not only understand the management concept but also develop the ability to apply and implement the same in real world situations. By commenting on the decisions and actions of companies in almost real time, we hope that our readers will gain valuable insight into the nuances of management decision making.