Avinash Narula

Management Guru & Customer Mathematician

Motivational SpeakerInspirational Speaker Keynote Speaker

If you are looking for a motivational, keynote or inspirational speaker for your next convention, sales team meeting, dealer conference or employee meeting, you have reached the right place. Avinash Narula, one of India's most respected speakers, is a passionate and dynamic speaker who blends theory, practice and his original thought into a motivational, uplifting, enlightening, inspiring, educational and an entertaining experience. Rest assured, he will ignite the passion in the audience.

Avinash Narula engages his audience by using real life examples and personal experiences. He customizes his talk so as to relate to his audience. The audience feels that he is just one of them. Avinash knows how to get his audience's attention. He likes making a dramatic statement to gets everybody's attention and then goes on to convey his message. He involves the audience in his talk. His passion and belief in the topic of his talk combined with his knowledge and real life examples inject excitement in everyone. He captures the audience's attention and hold them spellbound. His message will be inspiring, refreshing and original. He will make you reflect, think and laugh.

What makes him such an exciting and dynamic speaker?

1. Simple and interesting thought process
   As a management trainer, professor and speaker, Avinash has had to explain management concepts in a simple and interesting manner to his audience. He even wants his books and articles on management to be interesting to read and needless to say jargon free. He says, "Generally management books are dull and boring. I want my books to be easy to read and interesting. I want to be the James Hadley Chase of management books."
2. Excellent public speaking skills
   Most of the time Avinash speaks extempore and without any help from the notes. This is because he speaks from his heart about his passions and experiences.
3. Extensive use of examples
   Avinash feels that real life examples are the best way of explaining management concepts in a simple manner. He make extensive use of examples in his talk. He says, "Examples are the best tool available to convince others of your ideas. They are also interesting to hear and read."
4. Tells a good story
   Avinash is obsessed with developing a convincing "story" which is logical, sequential, concise and with a smooth flow - the subject matter of his third book. As such, his seminars and motivational talks are excellent convincing stories that the audience relates to.
5. Blending theory, practice and original thought
   Avinash likes mixing theory with practice and experience so as to incorporate a touch of reality into the discussion about the management concept.
6. Diversified background
   Just like his books, Avinash Narula has a very interesting and diversified background. He is an entrepreneur, management professor, author and trainer all rolled into one. He has had nearly 30 years of professional experience in India and in United States. His diverse educational background includes a B. Com degree, an MBA degree in Marketing and Finance and a B.S. in Hotel and Restaurant Management. He is also a Certified Public Accountant. He has been a recipient of a number of scholarships.
   
   Avinash Narula is a prolific writer. He has written 5 books and developed a number of interesting Indian management case studies. He wrote an award winning paper on mergers and acquisitions and has published articles on marketing and the hospitality industry.
7. Turning self-experience in lessons for others
   Avinash Narula has made a habit of turning self experience into management lessons for others through his books and seminars.
   
   Nine years ago, Avinash Narula ill-treated his customer and lost him for good. This experience ultimately resulted in his developing mathematics to prove that "Customer is King" which became the basis of his first book "Customer Math." Analysis of his company's customer data convinced Avinash that we spend huge amounts on marketing to exchange our unhappy customers with those of our competitors. Simple calculations suggested to him that businesses could save nearly 70% of their marketing cost if they just retained their customers by keeping them happy. This was the basis of his next book "Unhappy Customer Stock Exchange."
   
   It was inevitable that after running an advertising agency for 10 years that Avinash Narula write about advertising and that is exactly what he did. The book "Implementing Advertising Strategy" is different as it deals with the nitty gritty of designing brochures, advertisements, posters and websites as well as the printing process.
   
   Review of Avinash's presentation by the chairman of the company he worked for in U.S. in 1989 became the basis of his next book "80/20 Rule of Communicating Your Ideas effectively." In spite of extensive education in management, Avinash ill-treated his customer 9 years back. He should have known the importance of customer.
   
   Avinash feels that the reason why he did not believe that the "Customer is King" is because dissatisfied customers who turn into customer icebergs hide the cost of customer dissatisfaction. In his latest book, Customer Icebergs, he lays bare the extensive damage that dissatisfied customers cause to businesses.