Avinash
Narula
Management
Guru & Customer Mathematician
Motivational
Speaker Inspirational
Speaker
Keynote Speaker

If you are looking for a
motivational, keynote or inspirational speaker for your next convention,
sales team meeting, dealer conference or employee meeting, you have
reached the right place. Avinash Narula, one of India's most respected
speakers, is a passionate and dynamic speaker who blends theory,
practice and his original thought into a motivational, uplifting,
enlightening, inspiring, educational and an entertaining experience.
Rest assured, he will ignite the passion in the audience.
Avinash Narula engages his audience by using real life examples and
personal experiences. He customizes his talk so as to relate to his
audience. The audience feels that he is just one of them. Avinash knows
how to get his audience's attention. He likes making a dramatic
statement to gets everybody's attention and then goes on to convey his
message. He involves the audience in his talk. His passion and belief in
the topic of his talk combined with his knowledge and real life examples
inject excitement in everyone. He captures the audience's attention and
hold them spellbound. His message will be inspiring, refreshing and
original. He will make you reflect, think and laugh.
What makes him such an exciting and dynamic speaker?
- Simple and interesting thought process
As a management trainer, professor and speaker, Avinash has had to
explain management concepts in a simple and interesting manner to
his audience. He even wants his books and articles on management to
be interesting to read and needless to say jargon free. He says, "Generally
management books are dull and boring. I want my books to be easy to
read and interesting. I want to be the James Hadley Chase of
management books."
- Excellent public speaking skills
Most of the time Avinash speaks extempore and without any help from
the notes. This is because he speaks from his heart about his
passions and experiences.
- Extensive use of examples
Avinash feels that real life examples are the best way of
explaining management concepts in a simple manner. He make extensive
use of examples in his talk. He says, "Examples are the best
tool available to convince others of your ideas. They are also
interesting to hear and read."
- Tells a good story
Avinash is obsessed with developing a convincing "story"
which is logical, sequential, concise and with a smooth flow - the
subject matter of his third book. As such, his seminars and
motivational talks are excellent convincing stories that the
audience relates to.
- Blending theory, practice and original thought
Avinash likes mixing theory with practice and experience so as to
incorporate a touch of reality into the discussion about the
management concept.
- Diversified background
Just like his books, Avinash Narula has a very interesting and
diversified background. He is an entrepreneur, management professor,
author and trainer all rolled into one. He has had nearly 30 years
of professional experience in India and in United States. His
diverse educational background includes a B. Com degree, an MBA
degree in Marketing and Finance and a B.S. in Hotel and Restaurant
Management. He is also a Certified Public Accountant. He has been a
recipient of a number of scholarships.
Avinash Narula is a prolific writer. He has written 5 books and
developed a number of interesting Indian management case studies. He
wrote an award winning paper on mergers and acquisitions and has
published articles on marketing and the hospitality industry.
- Turning self-experience in lessons for others
Avinash Narula has made a habit of turning self experience into
management lessons for others through his books and seminars.
Nine years ago, Avinash Narula ill-treated his customer and lost
him for good. This experience ultimately resulted in his developing
mathematics to prove that "Customer is King" which became
the basis of his first book "Customer Math." Analysis of
his company's customer data convinced Avinash that we spend huge
amounts on marketing to exchange our unhappy customers with those of
our competitors. Simple calculations suggested to him that
businesses could save nearly 70% of their marketing cost if they
just retained their customers by keeping them happy. This was the
basis of his next book "Unhappy Customer Stock Exchange."
It was inevitable that after running an advertising agency for 10
years that Avinash Narula write about advertising and that is
exactly what he did. The book "Implementing Advertising
Strategy" is different as it deals with the nitty gritty of
designing brochures, advertisements, posters and websites as well as
the printing process.
Review of Avinash's presentation by the chairman of the company he
worked for in U.S. in 1989 became the basis of his next book "80/20
Rule of Communicating Your Ideas effectively." In spite of
extensive education in management, Avinash ill-treated his customer
9 years back. He should have known the importance of customer.
Avinash feels that the reason why he did not believe that the "Customer
is King" is because dissatisfied customers who turn into
customer icebergs hide the cost of customer dissatisfaction. In his
latest book, Customer Icebergs, he lays bare the extensive damage
that dissatisfied customers cause to businesses.
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 Motivational
Speaker
 Customer
Mathematician
 Management
Professor |
 Management
Trainer
 Entrepreneur
 Author
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Institutionalize customer retention
in your organisation
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