| Programmes - Computers and Information Systems
|
| Programme Topic |
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Customer Relationship Management |
| Programme Detail |
|
FOR:-
The programme is designed for Marketing Managers and IS Managers interested to understand relationship between Customer, CRM and Information Systems. Marketing Managers who wish to understand the concept of CRM and wish to implement it in their respective organizations or IT Managers who are evaluating various CRM products would benefit from the program.
OBJECTIVES:-
# To understand the concept of Relationship Management and benefits from it.
# To understand how to use data for gaining strategic advantage
# To understand the linkages between financial profitability and CRM efforts
# To understand CRM software and hardware and challenges in CRM implementation projects
# To identify the appropriate CRM strategy
# To design strategy for enhancing revenue management
CONTENT:-
# Customer Relationship Management as a Strategy
# Using Customer Data for Designing Offers
# Implementation of Customer Relationship Management
# Managing Customers for Life
# Evaluating Customer Profitability and Developing Strategic Cost Advantage
# Determining ROI of CRM Initiative
# Selecting the right CRM Strategy
# Business Intelligence
Fees:-
Rs.50,000 for participants from India and other SAARC countries (US$ 1,710 for participants from non-SAARC countries)
COORDINATOR:-
Prof. Sanjay Verma (sverma@iimahd.ernet.in;mdp@iimahd.ernet.in) |
| Faculty |
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Information Not Available |
| About Faculty |
|
|
| Duration of Programme |
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Two or More Day Programme |
| Venue |
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Management Development Centre,
Indian Institute of Management,
Vastrapur, Ahmedabad |
| Date |
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From 08-Feb-2010 To 10-Feb-2010 |
| Organisation |
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Indian Institute of Management, Ahmedabad (IIMA) |
| About Organisation |
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Set up by the Government of India in collaboration with the Government of Gujarat and Indian industry as an autonomous institution in 1961. The Institute provides education, training, consulting, and research facilities in management. |
| Contact |
|
Manager - MDP Indian Institute of Management Vastrapur, Ahmedabad 380 015
Phone: 91-79-6632 4071-7, 91-79-6544 9057
Fax: 91-79-2630 0352 (MDP)/2630 6896 (General) email: mdp@iimahd.ernet.in
website: www.iimahd.ernet.in/mdp |
| Contact Organiser |
