| Programme Detail |
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FOR:-
This program is designed for members of top management team of organizations. Typical designations include Chairperson, Director (member of the Board of Directors including independent Directors), Chief Executive, Managing Director, President, Vice-President, General Manager, department heads, and other senior executives responsible for holistic management of brands.
OBJECTIVES:-
This unique program designed by IIMA has the following objectives:
1. To help participants develop am integrated strategic perspective on brands, moving beyond the conventional marketing and communication-led views on brands, and
2. To discern major corporate policy decisions and its inter-linkages with brand strategy
CONTENT:-
The program will cover some of the major policy and strategy decisions of organizations such as the following:
1. Meaning of Brands from a holistic perspective
2. Brands and Corporate Strategy . discerning the linkages
3. Product-market Decisions, Brand Portfolio management and Branding Strategy
4. Revitalizing Brands and Organizational Rejuvenation
5. Market Opportunities, Brand Leverage and New Brand Strategy
6. Manufacturing Strategy and Brand management
7. Brand and Efficient Supply Chain Management
8. Brand, Corporate Governance and Corporate Social Responsibility
9. Financial linkages and Brand Valuation
The program will use a mix of case studies, discussions and presentations
Fees:-
Rs.1,50,000/- for the participants from SAARC Countires US $ 5,150 for the participants from Non-SAARC Countries
COORDINATOR:-
Prof. Abraham Koshy
(akoshy@iimahd.ernet.in;mdp@iimahd.ernet.in) |
| About Organisation |
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Set up by the Government of India in collaboration with the Government of Gujarat and Indian industry as an autonomous institution in 1961. The Institute provides education, training, consulting, and research facilities in management. |
