Workshop on CREATING CORPORATE IDENTITY & BRANDING in Ahmedabad From 15-Feb-2010 To 19-Feb-2010

DURATION: The programme will be of five full (maybe overfull) days.

INTRODUCTION

'Every company, however big or small, has an identity, whether it recognizes it or not,
and the real question that needs to be faced is whether the organization seeks to control that identity, or whether it allows the identity to control it'.

The term Corporate Identity frequently reduced to contents of the Corporate Design.This restriction on the appearance of an enterprise is in the form of visiting cards,writing paper and internet appearance.

Corporate Identity is the outward manifestations of an organization and its activities as perceived by its target public and the public at large.An organization needs to communicate in a variety of ways across different media and for that they need a powerful corporate identity.

This workshop intends to obtain contents, instruments and proceedings with the development of the Corporate Identity of an enterprise (Cle) and to clarify their meaning for the entrepreneurial success.

RATIONALE

First impression is important because you never get a chance to make a second
impression. The logotype/ symbol are an indispensable investment in the organizations
future and, like any investment it requires careful management to grow in value. It is very important for any organization to take maximum possible care in designing and managing their identity.

OBJECTIVE

* To promote strong understanding of corporate/ brand identity process
* To provide a clarity in the difference between corporate identity, organizational
identity & brand identity
* To provide a platform to address design issues related in building identity
* To give the participants a hands on experience of on what goes into designing of
Visual Identity and taking it further for creating Corporate Identity and Brand Identity

PROGRAMME CONTENTS
* Introduction to Corporate Identity and Branding.
* Elements of design, principles and methodology, ideation on the bases of the
problem statement
* Role of form, color and typography
* Process of Identifying the need/ problem statement
* Guidelines of Corporate Identity a case study
* Importance of culture and experience design to build brand
* Case Studies, Presentation and hands on experience of working on identified/or selected corporate identity & Branding project.

FOR WHOM
This workshop would be of interest to,

* Professionals and Brand Managers responsible for developing high and
quality communication design for industry
* Design Professionals and Design Managers
* Newspaper Designers and Visualizes
* Advertising Professionals
* Design Educators and students
* Media and Communication Specialists
* Public and private sector individuals responsible or interested in graphic design related work.

METHODOLOGY
Presentation lectures,experience sharing and discussions with experienced faculty
members will take place throughout the workshop. Visual presentations on case studies
of success stories will also be presented. The workshop will also provide suitable hands
on experience to understand several intangible but crucial design elements.

INTAKE
Participation will be limited to a maximum of twenty (on a first come first serve basis).
Any and all in the creative field including designers, architects, managers, even
professionals benefit from this programme. Others desiring to increase their sensitivity
and creativity are also welcome. All that is needed is an open mind.

FEE & REGISTRATION:
Rs 14000/‐ [Non‐residential, includes Workshop Registration fee,Lunch and one set of material only, Including Service Tax] to be paid by Demand Draft/Order before one week of the program in favour of NATIONAL INSTITUTE OF DESIGN,payable at Ahmedabad.




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