| Programme Detail |
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About Capstone Business Simulation:-
The CAPSTONE is a laboratory business strategy simulation course involving decisions on all the functional areas of a business enterprise. The participants, as part of a management team, own a business and play the role of its managers and engage in an experience that integrates all functional areas of business. It is a web based simulation.
The CAPSTONE was created by MSI (Management Simulations, Inc., USA) in 1986. The CAPSTONE simulation is a world leader in simulation software which is extensively used by managers from several Fortune 500 companies including GE, GM, Microsoft, Goldman Sachs, Boeing, Citibank, PWC, AllStateInsurance, Motorola, etc.
Capstone Users in India:-
The CAPSTONE users in India include Wipro, Infosys, TCS, Pepsi, Dell, Genpact, Asian Paints, L&T, IIMA and IIM-B. It is used extensively by Business Schools worldwide. IIMA uses this as a credit course in its one year PGPX programme for experienced executives. Now IIMA offers you this experience in association with Sansrisk Business Solutions, Hyderabad, who are the franchisees of this software in India.
How it Runs:-
In this exercise, the class is divided into competing teams of about 4 to 5 members, each setting out their business financial objectives and coming up with a coherent business strategy, which is to be implemented through decisions to be entered into the system. In this process, they acquire a strategic/holistic mindset towards business. They come to understand entire business process and its nuances in a simple and unforgettable manner.
The simulation is cross-functional. Teams get to run a $100 million company for 8 'virtual' years. They make decisions relating to inventory/cash/capacity management, R&D, equity/bond/ short term financing, production, sales/promotion, TQM, HR etc. Teams would compete against each other for Profit, Stock Price, Market Share, ROA, ROE, ROS etc.
Delivery of the Programme:-
The programme is web based. The teams figure out what is happening in the industry including the competition, and feed their decisions into the website. There will be eight rounds of simulations At the conclusion of each round, the inputs of all the teams are processed and the results, in terms of financial performance and other parameters are given to the participants. A short debriefing is done at the end of each round. On the last day, a full debriefing is done through participants sharing their experiences and reflection provided by the faculty inputs.
Duration of the Programme:-
The duration of the programme will be three and half days. On the first day, the participants will be introduced to the fundamentals of strategy and the way the simulation package works. This will be followed by two rounds. On the second and third days, three rounds are run. On the last day, there will be a comprehensive debriefing lasting for half day. The programme will conclude by lunch.
Intensity of the Programme:-
The programme is very intense, sometime stretching to nine or ten hours, but the participants get so involved in it that they rarely feel the strain; on the other hand, they find it exhilarating.
Pedagogy:-
The programme is basically a "learn by doing" programme. The participants are all the time thinking of their moves and decisions, and learn by seeing the results. There would be some conceptual inputs by the faculty to enhance the learning of the participants.
Fee:-
Rs. 60,000 per participant from SAARC countries including India and US$ 2,050 for participants from other countries. The fee covers tuition charges, teaching material, full board, and lodging. Fee can be paid by a Demand Draft, payable at Ahmedabad, India or a pan India cheque payable at par. The cheque or draft should be in favour of "Indian Institute of Management, Ahmedabad."
Fee can also be paid through Electronic fund transfer. The details are:
1. For credit to Savings Bank A/c
No.032010100040460, IIM, Ahmedabad Axis Bank,
Vastrapur Branch (RTGS Code: UTIB0000032)
2. Name of Remitter:_________________
(Please mention the name of the sponsoring
organization)
3. Purpose of Remittance: Capstone Business Simulation
4. IIMA Permanent Account Number (PAN):
AAATI1247F Please do inform us about the transfer with full details, so that we can connect the same. The Institute will refund the fee only if a request for cancellation is received at least 15 days prior to programme commencement.
COORDINATOR:- Prof. S. Manikutty
Email: (manikuti@iimahd.ernet.in;mdp@iimahd.ernet.in) |
| About Faculty |
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The programme will be delivered by a team consisting of Prof. Dharam Pal, SansRisk Business Solutions, Hyderabad and Prof. S. Manikutty, Business Policy Area, IIMA.
Prof. Dharam Pal holds an MBA from University of La Verne, California. He has over 20 years of professional experience in Banking and e-domain. He was with the SBI in India and with the DBS Bank in Singapore. Thereafter he was with the Singapore Network Services Private Ltd., a government of Singapore owned company into e-business, e-banking, e-payments,
e-governance etc.
Dharam's team had topped the CAPSTONE Business Simulation competition during his MBA program. His team was also ranked among Top Ten (the CAPSTONE Hall of Fame) of CAPSTONE teams worldwide.
Mr. Dharam teaches Strategic Business Management through CAPSTONE Business Simulation to corporate managers. He has pending patents in the realm of e-commerce/e-governance.
Prof. S. Manikutty has specialized in Business Policy and Strategy in his doctorate and teaching. His areas of interest include strategic management and competitive strategy, leadership, global competitiveness of industries, corporate governance and strategies for family businesses. His paper (co-authored) won the award for the best paper on family businesses for 2003 awarded by the Family Firm Institute, Boston, U.S.A. His paper (co-authored) also won an award for the best empirical paper presented at the Annual Conference of the Small Business Institute, Clearwater Beach, Florida, February 11-15, 2004. His book on leadership, A Quest for the Essence of Leadership: Explorations from Literature, jointly authored with Sampath P. Singh is to be released shortly by Macmillan. He teaches strategy and leadership in IIMA's long duration programmes as well as MDPs. He has been anchoring from IIMA the capstone exercise for the one year PGPX programme for the last two years. |
