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Revenue Management and Dynamic Pricing

FOR :

Participants in this programme are expected to be senior level executives who are responsible for maximization of revenue. These persons will be either from the commercial sector, information technology sector or marketing sector. We are looking for persons who are engaged in developing pricing systems in hotels, airlines, car rentals, restaurants, internet service providers, movie theatres, casinos broadcasters, healthcare, trucking, transportation service providers, energy, petroleum, sporting complex and cricket associations, cruise liners and also in manufacturing. In addition, this will be an interesting area for consultants to work on.

OBJECTIVES :
This programme aims to:

* Provide an insight into concepts of revenue management.
* Provide an understanding of how revenue management systems improve revenue.
* Acquaint the participants with various tools and techniques used in revenue management.
* Discuss the practice of revenue management in various industries.
* Discuss the technical and organizational challenges for implementing revenue management systems.

CONTENTS :

* The business process of revenue management
* Economics of RM
* Perishable services pricing
* Inventory allocation
* Capacity management
* Legal issues of revenue management
* Case study and practice in Indian context
* Implementation of revenue management in an organization

Illustrative examples from several industries will be provided. Participants will have an opportunity to work at computer terminals to acquaint themselves with computer-aided decision making applications illustrating revenue management.

PEDAGOGY :
The pedagogical methods and materials will include lectures, discussions, case studies, computer exercises, video shows, and games.

FEE:
To be announced

COORDINATOR :
Goutam Dutta

Information Not Available

Two or More Day Programme

Not Specified

From 27-Sep-2010 To 01-Oct-2010

Indian Institute of Management, Ahmedabad (IIMA)

Set up by the Government of India in collaboration with the Government of Gujarat and Indian industry as an autonomous institution in 1961. The Institute provides education, training, consulting, and research facilities in management.

Manager - MDP Indian Institute of Management Vastrapur, Ahmedabad 380 015
Phone: 91-79-6632 4071-7, 91-79-6544 9057
Fax: 91-79-2630 0352 (MDP)/2630 6896 (General) email: mdp@iimahd.ernet.in
website: www.iimahd.ernet.in/mdp