| Workshop on Managing Retailing
|
| Programme Topic |
|
Managing Retailing |
| Programme Detail |
|
FOR :
* Senior managers in sales and distribution at marketing companies
* Regional/branch heads of marketing companies
* Brand managers
* Senior managers in retail companies
OBJECTIVES :
The objective of the course is to:
* Explore the changing value as sought by customers at the retail point
* Understand the challenges faced in delivering the required values
* Expose participants to the key approaches to managing retailing.
* Learn from some of the best practices.
The perspectives would be from both the brand owners (in terms of managing retailing) and the retail businessperson (in terms of managing the retail business).
CONTENTS :
* Some of the main aspects included in the programme are as follows:
* Understanding the retail business
* Developing competitive strategies
* Retail positioning
* Managing efficient consumer response at the outlet
# Category management
# Retail promotion
# Supply chain management
* Effective marketing decisions using POS data
* Delivering experience at the final frontier
* Using infotech for enhancing efficiencies in retailing
Managing CRM programmes
PEDAGOGY :
The program would utilize mix of methods including 1) Presentations and discussions led by instructors, 2) case discussions, and 3) Presentations and discussions led by guest faculty (brand owners, retailers, consultants). In each case session, participants are expected to analyze, discuss, and suggest suitable course of action for the situation in the assigned case. Equally important would be the task of understanding concepts and ideas from the readings and articles given to participants.
FEE :
To be announced
COORDINATOR :
Piyush Kumar Sinha |
| Faculty |
|
Information Not Available |
| About Faculty |
|
|
| Duration of Programme |
|
Two or More Day Programme |
| Venue |
|
Not Specified |
| Date |
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From 15-Nov-2010 To 20-Nov-2010 |
| Organisation |
|
Indian Institute of Management, Ahmedabad (IIMA) |
| About Organisation |
|
Set up by the Government of India in collaboration with the Government of Gujarat and Indian industry as an autonomous institution in 1961. The Institute provides education, training, consulting, and research facilities in management. |
| Contact |
|
Manager - MDP Indian Institute of Management Vastrapur, Ahmedabad 380 015
Phone: 91-79-6632 4071-7, 91-79-6544 9057
Fax: 91-79-2630 0352 (MDP)/2630 6896 (General) email: mdp@iimahd.ernet.in
website: www.iimahd.ernet.in/mdp |
| Contact Organiser |
