Avinash Narula is a passionate management trainer and motivational speaker par excellence. His highly interactive and engaging style of conducting training and seminars is incomparable. With a perfect blend of theory and practice, he makes management concepts easy to understand. He also makes extensive use of real life examples to keep the participants interested right till the end. With a friendly presentation style, it is just fun and interesting to listen to him.

A number of reputed companies like Escorts, Bharat Electronics, Godfrey Philips, Indian Oil Corporation, Spectranet, Maruti Suzuki, Prime Honda (Itochu Group), Competence HR [Oman], RPG Sprint [RPG Group], Zwick India and Highway Cycles (Hero Group).and others have benefited from his highly interactive and innovative management training programs and seminars.

What makes Avinash Narula a great management trainer? The answer lies in his diverse practical experience as a business executive and as an entrepreneur, his unconventional educational background as well as his interest in teaching and writing.

Avinash Narula holds a B. Com degree from Shri Ram College of Commerce, University of Delhi, an MBA degree in Marketing and Finance from the University of Illinois, U.S. and a B.S. in Hotel and Restaurant Management from Conrad N. Hilton College, University of Houston, U.S. He is also a Certified Public Accountant.

Mr. Narula has gathered over 25 years of professional experience as an entrepreneur and as a business executive in reputed companies in India and the U.S.(Escorts Ltd., Jay Engg Works, Mahindra & Mahindra, Sterling Holiday Resorts, ATS TEchnology [Subsidiary of Caterpillar Inc.] and STP Limited), during which he handled numerous assignments related to marketing, finance, cost accounting, budgeting, and strategic planning. He was a member of the start-up entrepreneurial team of an electronic company in the U.S. He has also provided consulting services to various companies both in India and abroad.

While pursuing his academic interests in the U.S., he was selected to teach a prestigous management course at the University of Illinois, Champaign, USA. After returning to India, he has taught a variety of courses on marketing, strategy, management, accounting, and finance at various business schools in Delhi.

Avinash Narula is a prolific writer. He has written 5 books as follows:

• Customer Icebergs (Customer satisfaction & retention)
• Customer Math (Customer satisfaction & retention)
• Unhappy Customer Stock Exchange (Customer satisfaction & retention)
• 80/20 rule of communication your ideas effectively (Effective writing and presentation)
• Implementing Advertising Strategy (Advertising, Design and printing)

Avinash Narula has also developed a number of interesting Indian management case studies. Currently, he is in the process of writing a book on CRM. Mr. Narula has received the First Prize for the best paper on mergers and acquisitions from Association of Corporate Growth, Chicago, U.S. He was also a recipient of various scholarships during his studies abroad and has published articles on marketing and the hospitality industry.

At present, he is heading an integrated INS accredited advertising agency and a management training company.