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Management Articles on Marketing Staratgy and Customer Relation

Management Guru Avinash Narula is a prolific writer on management. He has written five books on different topics of management including customer satisfaction and retention, advertising and communications. He is currently writing a book on CRM. Also, Avinash has developed a number of Indian management case studies. In addition, he writes articles on variety of management topics. Here he will, on a regular basis, share his thoughts on different subjects of management as well as comment on the actions of companies on real time basis.

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Customer Relationship Management (CRM)
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Achieving Consistent Higher Sales
By Avinash Narula
While working as a professional executive in various companies, both in India and abroad, I found that the companies always found themselves in doldrums while trying to achieve their targets. Even a r....

Four words for success.
By Avinash Narula
We all want to become successful. But how do you define success? To most of us success means becoming rich and famous. But wealth and fame are just few of the symbols of success. Whether you become ri....

What business you are in?
By Avinash Narula
  Though Theodore Levitt wrote his famous article titled Marketing Myopia in 1975, I believe the idea behind this article is still very much relevant and I think it will become increasingly more....

Its the competition, stupid!
By Avinash Narula
Once upon a time, in India there was a company called Pal   Automobiles which used to make Fiat cars (I think under license with Fiat). Later the same car was branded as Padmini. At one poin....

Benefit of CRM - Real time data collection
By Avinash Narula
  The blacksmith always had up-to-date information about his customers as he was the only point of contact for the customer. As such, the blacksmith collected real time data and stored it in his....

Benefit of CRM - Market Research
By Avinash Narula
  Just responding to customer's needs is not enough for establishing one's competitive advantage. One has to anticipate and meet the needs of the customer on an on-going basis. eCRM with its onl....

Other benefits of CRM
By Avinash Narula
     Apart from the various benefits of CRM discussed by me on this website and my other website www.customermath.com, there are various other benefits of implementing CRM which are....

Benefit of CRM - Higher level of customer satisfaction and retention
By Avinash Narula
  CRM solutions present unified and integrated customer information at the fingertips of anyone who comes in contact with customers. This decentralizes decision making resulting in quicker respo....

Benefit of CRM - 24/7 customer service at low cost
By Avinash Narula
  An e-customer can be anywhere in the world. They can contact you anytime 24 hrs a day, 7 days a week and 365 days a year. They have endless choices and they can shop just about anywhere. Now a....

Performance evaluation of a hotel
By Avinash Narula
Presently, there are various methods being used to evaluate the performance of a Hotel's marketing department as listed below.   1. Occupancy Rate        &nbs....
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