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    <title>Management Training Articles on Sale, CRM, Marketing, Advertising, Customer Service, Teamwork, Time &amp; General Management</title>
    <link>http://www.management-training1.com/read-articles.php</link>
    <description>Management Guru Avinash Narula is a prolific writer on management. He has written five books on different topics of management including customer satisfaction and retention, advertising and communications.</description>
    <language>en-us</language>
    <item>
      <title><![CDATA[Achieving Consistent Higher Sales]]></title>
      <description><![CDATA[While working as a professional executive in various companies, both in India and abroad, I found that the companies always found themselves in doldrums while trying to achieve their targets. Eve]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=10&id=147]]></link>
      <pubDate>Sun, 26 Jul 2009 00:00:01 EST</pubDate>
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    <item>
      <title><![CDATA[Four words for success. ]]></title>
      <description><![CDATA[We all want to become successful. But how do you define success? To most of us success means becoming rich and famous. But wealth and fame are just few of the symbols of success. Whether you beco]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=21&id=146]]></link>
      <pubDate>Fri, 28 Nov 2008 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[What business you are in?]]></title>
      <description><![CDATA[ 
Though Theodore Levitt wrote his famous article titled Marketing Myopia in 1975, I believe the idea behind this article is still very much relevant and I think it will become increasingly more]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=20&id=143]]></link>
      <pubDate>Sat, 20 Sep 2008 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[Its the competition, stupid!]]></title>
      <description><![CDATA[Once upon a time, in India there was a company called Pal 
 
Automobiles which used to make Fiat cars (I think under license with Fiat). Later the same car was branded as Padmini. At one poin]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=9&id=144]]></link>
      <pubDate>Sat, 20 Sep 2008 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[Benefit of CRM - Real time data collection]]></title>
      <description><![CDATA[ 
The blacksmith always had up-to-date information about his customers as he was the only point of contact for the customer. As such, the blacksmith collected real time data and stored it in his]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=19&id=138]]></link>
      <pubDate>Sat, 02 Aug 2008 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[Benefit of CRM - Market Research]]></title>
      <description><![CDATA[ 
Just responding to customer's needs is not enough for establishing one's competitive advantage. One has to anticipate and meet the needs of the customer on an on-going basis. eCRM with its onl]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=19&id=141]]></link>
      <pubDate>Sat, 02 Aug 2008 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[Other benefits of CRM ]]></title>
      <description><![CDATA[  
 

Apart from the various benefits of CRM discussed by me on this website and my other website www.customermath.com, there are various other benefits of implementing CRM which are discussed]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=19&id=142]]></link>
      <pubDate>Sat, 02 Aug 2008 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[Benefit of CRM - Higher level of customer satisfaction and retention]]></title>
      <description><![CDATA[ 
CRM solutions present unified and integrated customer information at the fingertips of anyone who comes in contact with customers. This decentralizes decision making resulting in quicker respo]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=19&id=140]]></link>
      <pubDate>Sat, 02 Aug 2008 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[Benefit of CRM  - 24/7 customer service at low cost]]></title>
      <description><![CDATA[ 
An e-customer can be anywhere in the world. They can contact you anytime 24 hrs a day, 7 days a week and 365 days a year. They have endless choices and they can shop just about anywhere. Now a]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=19&id=139]]></link>
      <pubDate>Sat, 02 Aug 2008 00:00:01 EST</pubDate>
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    <item>
      <title><![CDATA[Performance evaluation of a hotel]]></title>
      <description><![CDATA[Presently, there are various methods being used to evaluate the performance of a Hotel's marketing department as listed below.
 

  
    1. Occupancy Rate
    =
    Number of rooms occupi]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=14&id=137]]></link>
      <pubDate>Mon, 28 Jul 2008 00:00:01 EST</pubDate>
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    <item>
      <title><![CDATA[Customer Mercenaries]]></title>
      <description><![CDATA[Angry and dissatisfied customers are creating a new industry along with a group of service providers. These two are gradually taking the wind out of the sails of some insensitive businesses. The]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=13&id=133]]></link>
      <pubDate>Fri, 04 Jul 2008 00:00:01 EST</pubDate>
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    <item>
      <title><![CDATA[Boosting Sales Through The Front Office]]></title>
      <description><![CDATA[Today, even though everybody recognizes the importance of the front office, few consider it to be anything more than a clerical department. Yet over the years, as the market conditions have chang]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=10&id=131]]></link>
      <pubDate>Fri, 04 Jul 2008 00:00:01 EST</pubDate>
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    <item>
      <title><![CDATA[How teamwork doesn't work?]]></title>
      <description><![CDATA[The sin (and danger) of excessive pride (or an excessive ego) is admirably demonstrated in this simple fable:
A frog asked two geese to take him south with them.  At first they resisted; they di]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=18&id=126]]></link>
      <pubDate>Sat, 19 Jan 2008 00:00:01 EST</pubDate>
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    <item>
      <title><![CDATA[Tenzing's definition of teamwork.]]></title>
      <description><![CDATA[Excitement gripped the world when two men became the first to climb Mt. Everest, the world’s tallest peak.
It was in May of 1953 and the intrepid explorers were Edmund Hillary, a New Zealand bee]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=18&id=125]]></link>
      <pubDate>Mon, 07 Jan 2008 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[We are not BELIEVERS?]]></title>
      <description><![CDATA[Do you drive your car into a wall? I hope not. We all know that if we drive our car into a wall, we may get hurt as well as suffer a financial loss. So we don’t drive our car into a wall. 
Do]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=13&id=116]]></link>
      <pubDate>Sat, 03 Nov 2007 00:00:01 EST</pubDate>
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    <item>
      <title><![CDATA[What does "R" mean in CRM]]></title>
      <description><![CDATA[These days one does not hear the word "customer" without the word ""relationship." The solution of every problem seems to be to establish relationship with the customer. The reason everybody want]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=13&id=117]]></link>
      <pubDate>Sat, 03 Nov 2007 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[Do you have a leaky bucket?]]></title>
      <description><![CDATA[I can guarantee that you do have a leaky bucket. But what is a leaky bucket? Well, it refers to your losing customers year in and year out. You will certainly nod with me in unison that you do]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=13&id=118]]></link>
      <pubDate>Sat, 03 Nov 2007 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[Core Competence]]></title>
      <description><![CDATA[An article in Economic Times has prompted me to address this very interesting concept introduced by C. K. Prahalad, the noted management guru. The Economic Times article reported that Bharti En]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=11&id=121]]></link>
      <pubDate>Sat, 03 Nov 2007 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[What is the difference between sales & marketing?]]></title>
      <description><![CDATA[I have been asked a number of times as what is the difference between sales and marketing? Quite a few of us do not understand the difference between sales and marketing. Some think it is one a]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=12&id=122]]></link>
      <pubDate>Sat, 03 Nov 2007 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[What is a brand?]]></title>
      <description><![CDATA[An article in Economic Times (29/2/2004) titled Welcome to the age of branded commodities talks about "branded" consumer durables implying that there are "unbranded" durables also. I would like]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=12&id=123]]></link>
      <pubDate>Sat, 03 Nov 2007 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[Do away with reminders]]></title>
      <description><![CDATA[You must have come across hundreds of books on time management and numerous consultants who conduct seminars on the subject. But no one talks about "reminders" which according to me is one of t]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=17&id=124]]></link>
      <pubDate>Sat, 03 Nov 2007 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[Focus on the method, result will follow]]></title>
      <description><![CDATA[I would like to discuss an issue that came to my mind when I read  the article titled “Bajaj marketing head puts in papers” published in Economic Times on August 17, 2003. The article states]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=10&id=96]]></link>
      <pubDate>Fri, 29 Jun 2007 00:00:01 EST</pubDate>
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    <item>
      <title><![CDATA[The 5Ws - Building an effective story]]></title>
      <description><![CDATA[There are various methods available to help you build a convincing story. One way to develop your story is to answer the questions: WHO, WHAT, WHERE, WHEN and WHY. The classical 5 Ws. Proper se]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=9&id=87]]></link>
      <pubDate>Tue, 19 Jun 2007 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[Benefits vs Features]]></title>
      <description><![CDATA[While developing advertising and promotional material, we need to understand the distinction between "benefits" and "features" of a product or service. A "feature" is what a product has. Feat]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=9&id=91]]></link>
      <pubDate>Tue, 19 Jun 2007 00:00:01 EST</pubDate>
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    <item>
      <title><![CDATA[Do you have your story right?]]></title>
      <description><![CDATA[I had a very interesting experience in US which has made me coin the above phrase. After finishing my MBA, I joined a company which was in the electronics business. I was asked to prepare a pre]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=9&id=86]]></link>
      <pubDate>Tue, 19 Jun 2007 00:00:01 EST</pubDate>
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    <item>
      <title><![CDATA[The Vital 20 percent]]></title>
      <description><![CDATA[Pareto’s Principle or the 80:20 rule is one of the most powerful analytical The most effective management tool ever discovered - and yet most people know little, if anything, about it. Also,]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=11&id=85]]></link>
      <pubDate>Tue, 19 Jun 2007 00:00:01 EST</pubDate>
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    <item>
      <title><![CDATA[Taking the buzz out of the CRM ]]></title>
      <description><![CDATA[Customer Relationship Management (CRM) is the latest buzzword. Every company and its CEOs considers it chic to state every time they get an opportunity that they have initiated CRM programme]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=13&id=90]]></link>
      <pubDate>Tue, 19 Jun 2007 00:00:01 EST</pubDate>
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    </item>
    <item>
      <title><![CDATA[Relevance To Marketing Strategy]]></title>
      <description><![CDATA[Sun Tzu’s Art of War, is the oldest military treatise in the world. Also one of the most famous. Strange though it may seem, this work, which is about 2,400 years old, continues to be very releva]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=12&id=81]]></link>
      <pubDate>Wed, 06 Jun 2007 00:00:01 EST</pubDate>
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      <title><![CDATA[Automatic sales]]></title>
      <description><![CDATA[ According to management guru Peter Drucker, “The objective of marketing is to make selling superfluous.” Well what does this mean?
Before we explain what the complete sentence means, it is nece]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=10&id=78]]></link>
      <pubDate>Wed, 06 Jun 2007 00:00:01 EST</pubDate>
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    <item>
      <title><![CDATA[Training For Transformation]]></title>
      <description><![CDATA[“The reasonable man adapts himself to the world;
the unreasonable one persists in trying to adapt the world to himself.
Therefore, we owe all progress to the unreasonable man.”
George Bernar]]></description>
      <link><![CDATA[http://www.management-training1.com/display-article.php?catid=11&id=84]]></link>
      <pubDate>Wed, 06 Jun 2007 00:00:01 EST</pubDate>
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