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Program |
Unique
Feature |
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Highlights importance of competition and
suggests that it is the competition that makes the customer "King."
Based on proposed book by Avinash Narula |
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Discusses the concept of positioning with
interesting examples.Based on proposed book
by Avinash Narula |
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Based on the concept of "professionalism"
A eveloped by Avinash Narula |
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Why is the concept of "Marketing
Myopia" introduced by Levitt in 1975 still applicable today and
why it will become increasingly important in the future? An
interesting insight into the topic by Avinash Narula |
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Company executives do not understand the
true meaning of the word "professional." Avinash Narula
has his own definition of the word which he explains in a simple and
interesting manner. |
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A different perspective presented by
Avinash Narula |
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Improving Market
Representation (How to locate, select and develop distributors,
dealers and stockists) |
Based on Avinash Narula's extensive
experience at locating, selecting and developing dealers all over
the country. |
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Explained in an interestiong manner and
with a different perspective. |
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Based on book "80/20 Rule of
Communicating Your Ideas Effectively"
by Avinash Narula |
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Explained in a simple and interesting
manner with examples. |
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5 - step process for
marketing products and services successfully.
A concept developed by Avinash Narula |
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"I will do it " concept of
leadership
developed by Avinash Narula |
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Explained in an interestiong manner and
with a different perspective. |
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"Building a pipeline" concept
developed by Avinash Narula. In addition, concepts incorporated from
three books of Avinash Narula |
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Explained in an interestiong manner and
with a different perspective. |
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|
80/20 rules of marketing success |
5 - step process for marketing products and
services successfully.
A concept developed by Avinash Narula |
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Based on book "Customer Math"
by Avinash Narula |
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Based on the concept of "Instant
Success" developed by Avinash Narula |
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Devloping a successful
Marketing Strategy |
5 - step process for marketing products and
services successfully.
A concept by Avinash Narula |
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Based on book "80/20 Rule of
Communicating Your Ideas Effectively"
by Avinash Narula |
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Based on book "80/20 Rule of
Communicating Your Ideas Effectively"
by Avinash Narula |
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Based on three books on customer retention
by Avinash Narula |
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Based on three books on
customer retention
by Avinash Narula |
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Reduce reminders, Save time
- A concept developed by Avinash Narula |
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Discusses mathematics
related to the customer. Based on a book by Avinash Narula. He will
turn the participants into customer mathematician |
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Discusses what is Unhappy
Customer Stock Exchange and how our membership of this exchange
hurts our bottom line. Based on a book by Avinash Narula.
Participants will |
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Introduces customer
icebergs. Also, discusses how customer icebergs slowly and steadily
cause damage to our business without our knowledge. Based on a book
by Avinash Narula |
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A short talk on how
positive attitude can make you overcome hurdles. |
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A concept that is critical
for effective selling. Explained in an interesting manner by Avinash
Narula. |
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Explained in an interesting
manner by Avinash Narula with examples from his professional and
personal life. |
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Avinash Narula will
convince you to assess performance based on actions taken rather
than on achievement of targets. |