What started as a Rs. 9,000 mistake in 1997 has turned into an enlightening concept. Customer Math takes a look at the real world where the concept of customer satisfaction is known but not adhered to.

We do not ram our car into a wall or jump off a tall building in spite of nobody telling us not to do so. Why? Because we BELIEVE we will get hurt, both financially and physically, if we indulged in either of the above acts. On the other hand, in spite of being told numerous times about the importance of customer, we still ill-treat him. Why? Because we do not believe that keeping the customer happy will result in financial benefits for us or our company. We are NOT BELIEVERS.

This is where Customer Math comes in. It brings you mathematical proof that will convince you that the customer is the undisputed "king" and that customer satisfaction and retention is the most profitable strategy you can adopt.

In the lexicon of Customer Math, 1 is not equal to 1. Some of the Customer Math formulae 1=5, 1=3, 1=12, 1=10,000, 10%=47%, 1=23, 5%=50% and 91%=18% will prove to you that you can increase sales, market share and profits even after eliminating your sales and marketing team and doing away with your advertising agency.

So if you want to succeed in business or chart an exciting professional career, Customer Math will show you the way.

Based on the concept of Customer Math, the following items are available:

(a) Book
(b) Posters
(c) Coffee / Tea Mugs
(d) Pen / Pencil stands

Information about the above is available in this website.