Objective
To convince participants that it is increasingly becoming important to have working names or names that communicate for their products, services and companies.

Content
The name of the company or brands should communicate something to the customer, that is, they should communicate something about the company or brand to the customer. Avinash Narula will discuss what to keep in mind while selecting a name for your company or brand.

Format
The training program will be highly interactive, that is, participants will be involved in discussion. The Trainer will use examples from his own experience as a business executive and entrepreneur to illustrate and strengthen understanding of the subject.