Objective
(a) To explain to the participants the true meaning of the word "professional."
(b) To convince the participants to take all actions in the best interest of the company / organization.

Content
Lack of professionalism is what leads to most of the conflicts, delays in decision making and customer dissatisfaction in an organization. But what is "professionalism?" Most people have misconception of what professionalism is. Our definition of professionalism is that "all decisions should be made in the best interest of the organization even if it hurts an individual's personal interests." Our definition suggests that if everybody in an organization was a professional, teamwork would be "automatic." Also, there would be less conflict in an organization. Apart from being motivational, discussion on this topic will generate awareness among the participants that all decisions and actions should be taken in the best interest of the company which is critical for the success of any organization. Automatic teamwork will lead to higher levels of customer satisfaction and effective handling of customers and colleagues (internal customers).

This definition also serves to bring home the point that we need to serve our internal customers properly ignoring the biases, the petty politics and egos. So long as the work to be done or information to be obtained is in the best interest of the company the same should be done leading to higher levels of external and internal customer satisfaction.

Format
The training program will be highly interactive, that is, participants will be involved in discussion. The Trainer will use examples from his own experience as a business executive and entrepreneur to illustrate and strengthen understanding of the subject.